It was never as simple as now to be up to date. A short look on your smart phone, your laptop or other digital device and you know what is happening around the world. Do you know this feeling of being overwhelmed by a fact that you found in the internet and you have a desperate need to share this information with someone to be convinced of it? But how can you be sure of the truth of what you read?
Even in YouTube are many videos and contents on climate topics that go against the scientific consensus on climate change. At least one out of five users will receive misinformation in this and many other disputed topics. Influencer and advertisers try to convince the audience that there is no relation between human activity and global warming, or they even do climate denialism. As YouTube’s algorithm “helps” you finding the next video with the “up next” feature it is more likely to be guided on a track full of misinformation. This is a very dangerous source, and harmful contents are spread instantly over the world wide web. There are claims against YouTube of profiting by spreading misinformation and intentionally placed ads alongside these videos. Public’s pressure let YouTube change their policy in December 2019 but as this giant of a concern structure is quite un-transparent of their doings it is still not clear how many harmful contents are spread. 
It is not only YouTube that influences our lives, there are so many more negative influences, fake news and conspiracy theories going around in the internet, in the media and even in the news. There is a huge danger in denying climate change, especially as it takes a great part in political affairs which have a global impact. Two famous denialists of climate are the U.S. president Donald Trump and Australia’s prime minister Scott Morrison. 
Australia’s latest summer heat broke every historical record, it has been the most intense bushfire season ever. Many animals died or lost their homes and hundreds of thousands of Australians experienced the largest mass evacuation in the history of their country. This tragedy changed the perspective of many Australians and they would probably vote in the next election for a prime minister who cares for the environment. 
Denialism is about not being insulted as denialist, Freud explained it as they have taken the private sickness of denial and turned it into public dogma. But denialism is very closely linked to what humans do on a large scale and it is rooted in what we do on a small scale. 
As solution for scientifically inaccurate information spread by YouTube, advertisers, institutions, companies and individuals should put pressure on concerns like YouTube and online media to take more action on climate denial content. This success is depending on the company’s leadership and their political “will” to do so. In addition, YouTube has now strict ad policies where ads are allowed and also give the advertisers tools to opt out of unaligned content. Furthermore, there is an urgent need for “political consensus” in all countries about climate change. 
Denialists are excluded from scholarly journals and academic conferences. But as they are still there and denying the obvious climate change it is necessary to unmask them. Unfortunately, in a democratic society it cannot be beaten legally yet.
Nudging for the truth
It seems that denialism is insuperable, and the awareness of global warming will never reach a consensus.
Therefore, YOU have to contribute your part: if you find any news be cautious and critical, check all the background information and do some further research. Be aware of your privacy and data policy by using YouTube or any social media.
It is also advisable to be self-critic for not being denying our collective ability to understand the world. We should not wait for another catastrophe to happen, for realizing that we need to take care of our mother earth. If you have the chance, speak up! Educate your friends and family by nudging for the truth. Do not deny the humans dependency on earth.
The world is changing fast, so sustain on the right train. Porter already established a business model where social and community needs are more important than profit, it is about conscious enterprise emergence with shared value creation through expanded conscious awareness.  You can also become a member of a collective awareness platform for sustainability or social innovation projects. For more detail klick here: https://ec.europa.eu/digital-single-market/en/caps-examples